An instructional photo and video series for Pole & Lyra
#LPFTrickPics is an experimental project initiated by Lindsey Daniels of Light Dark Creative for Love Pole Fitness & Aerial Arts in Bellingham, MA. It consists of two 10+ week instagram campaigns (one move per day, plus any video add-ons for that move) for both pole and lyra
[VISIT HERE] Wordpress blog filled with all lyra and pole move instagram posts, organized by apparatus, levels, and then separated by similar moves.
The instagram campaign images then were utilized in other marketing projects such as trick book compilations, posters for the studio and for sale, and other merchandise such as t-shirts.
Printed in a limited run as studio decor/reference material. Available by request.
Love Pole Fitness owners Sierra and Tobin were approached by Lindsey to photograph a series of how-to move guides for pole and lyra to share on social media. This project is intended to provide some valuable content to followers trying to expand their aerial vocabulary, and have an all-in-one-place resource to refer to moves.